Who it's for
Two situations. Same problem.
You're either starting from nothing and need to build something that makes sense, or you've been charging the same rates for two years and know something's off. Both situations end up in the same place — unclear pricing, inconsistent income.
You haven't locked in your pricing yet
- You know what you do — you're not sure what to charge for it
- You've got one offer, maybe two, but no real structure behind them
- You want to know what you need to earn before you commit to a price
You're charging, but you're not sure you're charging enough
- You're busy but not building — the numbers don't add up the way they should
- Every quote feels like a guess, and you second-guess it after you send it
- You want a structure that makes sense — a low entry point and a real premium offer
What you'll walk away with
Not another template. Actual numbers.
Everything the tool produces is calculated from your specific costs, hours, and targets — not generic industry averages.
Your 4-stage value ladder
Free lead magnet → entry offer → core programme → upsell. Built in the order prospects actually move through them, with calculated pricing at each level.
Your true break-even rate
Your pay, super, tax, and business costs combined into a single hourly figure. You'll finally know the floor — what you can't go below without going backwards.
A revenue and capacity model
Put in your monthly leads and conversion estimates. The tool shows your projected revenue — and flags when you'd run out of hours before you run out of clients.
A downloadable PDF strategy
Everything in one document — your offer names, pricing logic, and financial foundation. Save it, share it with a coach or accountant, or use it as a reference when you're quoting.
How it works
Four steps. Ten minutes.
The tool walks you through each stage in order. You don't need to know the answers before you start — the maths figures them out as you go.
Your desired hourly pay, tax and super provisions, working hours, and monthly costs. Takes 2 minutes.
What you're selling at each stage — from free lead magnet through to your premium offer. You can edit these any time.
Every number adjusts in real time. Change your hours or margin and the pricing recalculates instantly.
One-click export with your full pricing structure and financial foundation. Yours to keep.
What people say
Used by Australian service business owners
"I'd been quoting the same day rate for 18 months without ever working out whether it actually covered everything. The break-even calculation alone was worth it."
"I didn't realise I could have a free offer, a low-ticket tool, and my main programme all connected. This helped me see how they could actually work together."
Quick answers
Questions
Stop quoting
on gut feel.
You've got a business to run. Get the numbers right once, and every quote after that is easier.
